"The inspiration behind this album was birthed out of our experiences, both personally and professionally. Musically the album embodies elements from the classic era of R&B which we thought were important to preserve but still be able to incorporate a 2021 perspective," mentions Ruff Endz. "We are excited about this project because it’s a true expression of how we really feel as men. We see life as a roller coaster of emotions and "REBIRTH" is a reflection of us riding the em