Behind the brand : Unrefined Riches - Interview with founder Adelaide Wolters
A black-owned brand that caters to ALL skin types ? Yes, Unrefined Riches made it happen and we are more than excited to talk about it today.
Before reviewing the products , let's meet the founder - Adelaide Wolters.
Adelaide is a 23 years old Ghanian woman born and raised in Germany. Married and living her most glow-rious life. That was not always the case. She once suffered from extremely dry skin, hyperpigmentation, sun-allergy, teenage acne...you name it. Desperately knocking on doors that were not meant to be open to darker skin tones. Against all odds, Adelaide paved her own way and came up with a solution to her problems by formulating her first product - She(a)Raw. A whipped sheabutter cream mixed with powerful oils like jojoba oil, black cumin oil, vitamin E and more. After her friends and family with different skin tones and types tested it , the results spoke for itself. Adelaide's seed was planted that day.
Enough said, now let us enjoy the interview with the founder of Unrefined Riches.
BPMAG : Did you always knew that you would become an entrepreneur ?
ADELAIDE : To be honest, I never thought before that I would start and run my own business.
Furthermore, my environment always taught me that a 9-5 employment was always the safest plan.
Only when my product, which is known today as the SHE[A] RAW, gave me the desire to give people of all kinds, no matter what skin colour, skin type or hair structure, the opportunity to feel good in their skin, did I think about starting my own business
BPMAG : Love & business, could you work with your spouse ?
ADELAIDE : Interesting question!
My husband supports me as best he can in my decisions regarding Unrefined Riches. I think this is already a form of teamwork, so yes!
BPMAG : What was the first product you’ve launched and how did you knew there’s was a demand for that?
ADELAIDE : The first product I released was the SHE[A] RAW - an enriched shea cream with valuable oils and antioxidant rich vanilla extract.
After I finally got my skin problems (melasma, dark spots, severe skin impurities, sun allergy) under control with my shea cream and also friends and acquaintances who curiously used my shea cream achieved great results as well, I knew that I could help other people with this product. A matter of fact is that my friends and acquaintances had different skin types and skin ccomplexions and still were all satisfied with this one product
BPMAG : How do you make sure to stand out from the crowd ?
ADELAIDE : It's easy to stand out in a society like this with a philosophy like Unrefined Riches.
This is about people. Not about "ideal" beauty standards in the eyes of society, which includes "not being black".
The need of all skin types, skin colors and hair structures are taken into account to give everyone the chance to experience unrestricted care and to feel good in their skin
BPMAG : What does ‘ Unrefined Riches ‘ stand for ?
ADELAIDE : Unrefined Riches stands for truth, inclusiveness & diversity, equality and self-love to express it in short words
BPMAG : How would your mother describe you in 3 words ?
ADELAIDE : caring, compassionate, purposeful
BPMAG : You’ve been stranded on an island with only your laptop, a camera and 500€/$500 , and you have 3 months to start a business and earn 1500€/$1500 to escape the island. How would you proceed ?
ADELAIDE : Exciting question!
I would look around this island and see if there are other people on it. If so, I would try to build a relationship with these people, learn from them and find out what their biggest challenge is. Then I would try to find a solution to their problem and hopefully earn a few pennies on top of the joy I hope to give them.
If I should be alone on this island, I would just start an Youtube account where I show how to survive on an island without the help of another person and how to keep your mind sane. With my untrained hands I would learn to "build" things (my husband would laugh now) and hopefully inspire other people to realize their potential. With the views I would hopefully get the money together, but the question is: Do I even want to get off this island? *laughs* It's been years since my last real vacation
Perfect for oily and acne prone skin. Shop the Black Soap : https://unrefinedriches.com/products/black-soap-unrefinedriches-r
Perfect for dry to normal skin - the Shea Soap : https://unrefinedriches.com/products/shea-soap
The queen of it all, suitable for ALL skin types : https://unrefinedriches.com/products/shea-raw
Support black owned business today by following Unrefined Riches on social media:
Instagram : https://www.instagram.com/unrefinedriches/?hl=de
3 Things you can learn from this interview
Having a dream is not enough , you need a solution based way of thinking
The way to success is never easy, but with patience, trial and error you will get there. Does it have to be hard ? Yes, or else you could not build those muscles !
Diamonds are not made in seconds. In the beginning you are a raw matter that goes through the process of pressure to become a precious jewel.
BE(A)RAW to become an Unrefined Richness .
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Black Pepper Magazine