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According to a new forecast, the short-form video app will surpass the 1 billion monthly active user mark. TikTok’s growth numbers, however, were the standout estimate from the new report. The video app has grown in popularity, having nearly tripled in size since 2018, And, as of the third quarter this year, TikTok became the No. 2 non-gaming app by consumer spending, due to its use of a combination of revenue streams, including advertising and sales of virtual gifts used for tipping streamers.

We are now here in 2021, The expectations of TikTok to not only join the 1 billion monthly active user club alongside Facebook, Instagram, Messenger, WhatsApp, YouTube and WeChat — prediction is here , TikTok will actually sail past the 1 billion milestone to reach 1.2 billion average monthly active users. That's pretty impressive. That, seemingly, puts TikTok in a strong position for this new year- but it does, of course, assume that TikTok will still be operational in the US, which, technically, is still in question.

That could mean that it's time for brands to get on-board. If TikTok is set to join the billion-user club, that will present significant opportunities, and with the platform adding in more eCommerce tools and other options, it could present significant value as a brand promotion vehicle.

What connects people to TikTok ?

On TikTok, there’s a community for everyone. Whether you’re into crafts, cooking, or cottagecore, there’s bound to be a corner of TikTok that makes you feel right at home. And we love seeing our users brighten and enrich the TikTok experience in their own, uniquely TikTok ways.

From 2018 , the climb in downloads is more than anyone would have expected. The number of active users, the growth of the platform is exploding right now. In the first quarter of 2019, TikTok was the most downloaded app, which totaled over 188 million new users. TikTok is an app for making and sharing short videos. The videos are tall, not square, like on Snapchat or Instagram’s stories, but you navigate through videos by scrolling up and down, like a feed, not by tapping or swiping side to side.

Hashtags play a surprisingly large role on TikTok. In more innocent times. On TikTok, hashtags actually exist as a real, functional organizing principle: not for news, or even really anything trending anywhere else than TikTok, but for various “challenges,” or jokes, or repeating formats, or other discernible blobs of activity. TikTok is, however, a free-for-all. It’s easy to make a video on TikTok, not just because of the tools it gives users, but because of extensive reasons and prompts it provides for you. You can select from an enormous range of sounds, from popular song clips to short moments from TV shows, YouTube videos or other TikToks. You can join a dare-like challenge, or participate in a dance meme, or make a joke. Or you can make fun of all of these things.

So what is so special about TikTok?

TikTok has the marketing in reverse and encourages users to jump from audience to audience, trend to trend, creating something like simulated temporary friend groups, BEFORE ADDING anyone as a friend or follower. You can get together to do friend-group things: to share an inside joke; to riff on a song; to talk idly and aimlessly about whatever is in front of you. Feedback is instant and frequently abundant; virality has a stiff tailwind. Stimulation is constant. Immediate connections and responses.


Let’s follow each other!


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