Shortlist Holiday Shopping Guide



As the holiday season approaches, if 2020 has taught us anything, it's the value of the black consumer. Black Americans have an estimated $1.3 trillion in overall purchasing power, “to put it into context, that’s nearly the equivalent of the Netherlands, Indonesia, and Switzerland’s gross domestic products. To put it simply, the black buyer can stimulate the economy of countries.” Nah’Shon Alexander, The Value Of The Black Dollar


While several online retailers now claim to address the needs of Black consumers, we have compiled a shortlist of new and established Black-Owned brands, guaranteed to deliver the perfect gift. 



Table of Contents: 

  • Know Definition Clothing

  • Artsy By Nature

  • Ayanna & Mademoiselle Beauty

  • Jolie Noire Apparel

  • AJs Nature Made

  • Inherit Jewelry 

  • Ensoapothecary 

  • Vonga Beauty




Know Definition Clothing



Know Definition is a streetwear brand celebrating Black Women & Black Culture. Know who you are. Define it with style. Created by Charlisha Renata.”




Artsy By Nature