The beauty world has changed. As consumers gain more knowledge on the skincare industry, they’re increasingly expecting more from the products they choose to purchase. Goodbye to single-function products and hello to high-quality ingredients and multifunctional formulations for effective results. Eadem, an innovative skincare brand that boosts your bare-skin confidence- just EADEMly revolutionary!
EADEM is a beauty brand centered around women of color and their beauty needs for bare-skin confidence. Together with an industry-leading dermatologist, the EADEM team is pioneering Smart Melanin Beauty: combining science-backed ingredients and heritage botanicals to effectively and gently care for skin of color. Made for the path-forgers, the code switchers, EADEM is redefining beauty standards and challenging the industry to push beyond tokenism.
This bouncy, jelly-to-oil-to-milk cleanser slips off every trace of makeup & SPF for the smoothest, no-tugging cleanse — leaving your skin feeling baby soft & hydrated. Founders Marie Kouadio Amouzame and Alice Lin Glover know that for skin of color, you need to be much gentler to avoid inflammation and hyperpigmentation. Adding to that, in many households, women of color tend to over-exfoliate to ‘clean’ their skin — this tendency destroys the skin barrier, causing inflammation and ultimately aggravating hyperpigmentation. With a nourishing blend of Tiger Grass, Moringa, & Melon, Dew Dream gently deep cleans without irritating skin, helping to prevent dark spots.
The brand's first product to market, the Milk Marvel Dark Spot Serum, is a 3-in-1 milky gel serum clinically proven to fight hyperpigmentation without altering the skin’s natural, healthy color —made and tested specifically for women of color. The star ingredient of the serum — amber algae, a unicellular microalgae sustainably harvested, proven efficacious on skin of color — targets only excess pigment without bleaching the skin.
In EADEM's proprietary study, using colorimetric measurements and an expert evaluator, on subjects with darker skin tones and post-inflammatory hyperpigmentation, an independent 3rd party research group determined that their
What it does:
Faded dark spots after 14 and 28 days
Visibly increases in skin radiance and luminosity
Visibly increases fineness of skin texture
A plush-to-touch moisturizer that instantly soothes, deeply hydrates and rapidly repairs your skin barrier so it’s on cloud 9. Uniquely designed to prevent the appearance of dark spots and melasma, the fragrance-free formula sinks right in, revealing velvety, bouncy skin. Cloud Cushion is formulated for skin of color, but works wonders on all skin tones and types, using the highest grade ingredients including Peptides, Ceramides, and Snow Mushroom to restore and protect your skin.
We don't play about this Cloud Cushion Airy Brightening Moisturizer. It's our fave and is forever included in our Garden of Beauty.